How can you use TikTok as a marketing tool?

Social media have become an integral part of modern marketing strategies. They offer unique opportunities for businesses to not only market cost-effectively, but to reach more potential customers than ever before. Users of social networks also appreciate the direct contact with companies, which can be easily achieved by commenting or tagging in posts by companies.

Alongside Facebook and Twitter, TikTok has recently emerged as an increasingly popular social network. We will show you how you can use TikTok as an effective marketing tool with an example using videoslots.

Why should you definitely have a TikTok profile?

Nowadays, it is no longer enough for companies to present themselves to the world through a website alone. In this aspect, it is important to know by which age structure the social media are dominated.

TikTok is dominated by young users. Young people are the customers of tomorrow and increasingly difficult to reach through traditional marketing. They want to see how something is supposed to work. Ideally, users on TikTok are introduced to something by ordinary people. They also prefer the interaction that is possible there. In general, TikTok offers a lot of room for creativity to fulfil the following points for companies:

• Building brand awareness
• Actively get in touch with desired target group
• Generating leads
• Interactive content
• Influencer marketing
• Leveraging trends and hashtag challenges

How to use TikTok as a marketing tool

It sounds a lot more complicated to use TikTok as a marketing tool than it is in reality. Marketing on TikTok is primarily about fun and anyone can take charge of marketing on this platform. We will show you how it works step by step.

Step 1: Create a TikTok profile

This step should actually be self-explanatory. In order to use TikTok as a marketing tool, you first have to create a profile there. As a business, you need to provide profile information accordingly and optimise it for your purposes. As an online slots company, be sure to use appropriate hashtags in your profile, such as:

• Slots
• online slots
• Play for Fun
• Play for Fun

You should also connect the TikTok profile to other social media profiles and start creating engaging videos. Short videos are virtually the only medium through which TikTok works. Texts are kept short, or consist mainly of hashtags.

Step 2: Create engaging content

Creating the right short videos now requires some creativity. On the one hand, the videos should be tailored to your target group and be entertaining. For online slot machines, you could use short inserts of the highlights of the game. There are some platforms where you can use AI to create suitable short videos. To maximise engagement, integrate stickers and especially hashtags, but we've already mentioned that.

Step 3: Fine-tune

With the right hashtags, you can categorise your content more easily. For example, as far as someone searches 'fun slots', your short video would automatically show up with that hashtag. This method increases your reach and enables you to reach even more people.

Another important point is to analyse trends. Trends can be discovered via the Discover tab. There you will find currently trending videos and as long as they are trending, you ideally have to jump on the bandwagon quickly and come up with something suitable. Trends that haven't taken off yet can be found in the 'For You' section, where you can prepare for upcoming trends and better plan a marketing strategy.

Using TikTok features efficiently

TikTok is a fairly easy-to-navigate social network that allows for an absolute maximum of interaction. The individual functions help to increase the reach:

• Hashtag Challenges
• Duets
• Videos from other users

Hashtag Challenges

Hashtag challenges are very popular on TikTok. You can either join a hashtag challenge or initiate one yourself. For example, you could use #FunFriday as a hashtag challenge and introduce your new online slot machines.

Duets

A duet is a video that is created in parallel to an existing video. One can use another user's video for this purpose and comment on the other user's video through a video that appears next to it. If a user were bored, one could comment on this as an online slot machine company with the presentation of an entertaining slot.

Videos from other users

With videos from other users, you have two options:

• You can use the video of a user who, for example, won a slot of your company and filmed it. There is virtually no better way to advertise your own products.
• Videos from influencers are the second option. Influencers are now more active on TikTok than on Instagram. There are influencers who promote every area and also those who focus on certain sections. The video of an influencer you work with is more engaging than a traditional video with actors.

There are no limits to creativity

As you can see, TikTok offers an incredible amount of potential for marketing. You have to stay pretty on the ball, but is it worth it for your business.